More than just chicken

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Friday, October 26, 2012

CEBUANOS are in for a big treat as the Filipino’s favorite restaurant Max’s has recently launched a new group meal bundle that seeks to address the need of customers who are dining in small groups. Dubbed, “Max’s 4Sharing,” these delectable meal choices generated a steady following among customers, whether they are teenagers hanging out together, young professionals meeting up for lunch, or seasoned Max’s customers craving for their favorite comfort dishes.

“We have observed that Cebuanos love to dine in small groups of three or four, and that they love to pair Max’s fried chicken with classic heirloom dishes. This October, we are excited to announce two new dishes to complement Max’s “sarap-to-the-bones” fried chicken to complete this season’s Max’s 4Sharing Meal: Max’s adobong baka sa gata and Max’s beef caldereta. Our customers can expect the same generous serving and value-for-money aspect that they have always enjoyed with Max’s 4Sharing Meals,” said Bobby Simborio, corporate media and PR manager for Max’s Group of Companies.

Delectable beef dishes

Max’s adobong baka is a sure favorite with its tender chucks of beef and sayote cooked in a rich and mildly spiced coconut milk sauce with green finger chili. Max’s beef caldereta brings the traditional Filipino recipe forward and infuses Max’s own twist to the recipe. It’s a hearty beef stew in thick tomato-based sauce, with just the right level of spiciness, garnished with tomatoes, carrots, red and green bell peppers and green peas.

With Max’s 4Sharing Meal, customers can indulge in a sumptuous spread of one whole, regular, sarap-to the-bones Fried Chicken, four servings of rice, four glasses of iced tea, and a choice of Max’s adobong baka sa gata or Max’s beef caldereta. “At only P899, Max’s 4Sharing is a very affordable meal bundle that is perfect for small group get-togethers, With these new food selections, our customer can fully engage in bonding moments with their friends and family,” added Simborio.

Max’s, one of the country’s leading fast-casual dining restaurant traces its roots to a family’s generosity and passion for good food. Max’s, “the house that chicken built,” continues to innovate and expand worldwide with plans to open branches outside the United States. Today, Max’s Restaurant has established itself as a household name, an institution, and a proud Filipino tradition, zealously upholding the values passed on from its early beginnings in 1945 to the present-day generation of food aficionados. (PR)

Published in the Sun.Star Cebu newspaper on October 27, 2012.

Lifestyle

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