Don Papa Rum launched in Cebu

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Tuesday, January 29, 2013


DON Papa Rum, the locally produced, small batch premium rum is finally available in select bars and stores in the Queen City of the South.

What makes a premium rum? The process by which Don Papa is made begins with the selection of some of the finest and sweetest sugar cane in the world, grown on the rich volcanic soils of Negros. The resultant molasses are then distilled before being aged for over seven years in American oak in the foothills of Mount Kanlaon. The rum is then charcoal filtered to remove any tannins and impurities before being blended to perfection. Don Papa is crafted with great precision and substantially amplifies the liquor experience. Best of all, it is 100 percent made in the Philippines.

“This country is the second largest rum market in the world, yet does not have a genuinely premium rum. With Don Papa, we wanted to rectify that: beautiful packaging, a great story and of course, a delicious rum. A rum so good, we think you can even drink it neat!” says Andrew Garcia, local market head for Don Papa small batch rum.

One can only expect a rich, smooth taste every time one drinks Don Papa Rum. It can be found in Cebu at the following bars: The Distillery, Vudu Lounge, Formo, Gilt, Scrapyard, Penthouse, Loft, Pump, Alchology, Juliana, Yo Latino 1 & 2, Arena, Club Mermaid, Jokers Arm, and in the following retail stores : Kawin and Angel Axerces.

Published in the Sun.Star Cebu newspaper on January 30, 2013.

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