Shangri-La launches Inside 5-Star radio show-A A +A
Tuesday, April 30, 2013
SHANGRI-LA Hotels and Resorts in the Philippines launches a radio show on Radio High 105.9 FM, the very first radio show of its kind where luxury hoteliers share their stories and experiences on air on primetime.
Named Inside 5-Star by Shangri-La Hotels and Resorts in the Philippines, the show will be heard every Friday at 8 to 9 p.m., from 5 April to 19 July 2013, totaling 16 episodes. Each Shangri-La hotel or resort, including Makati Shangri-La, Manila; Edsa Shangri-La, Manila; Shangri-La’s Boracay Resort and Spa; and Shangri-La’s Mactan Resort and Spa, Cebu, will host four episodes featuring hoteliers who will share inside information on their respective areas of expertise.
The pilot episode on April 5 began with Makati Shangri-La’s head sommelier and director of beverage, Daniel Blais, who discussed how the love of wine has inspired him to travel the world in pursuit of his passion. Blais also shared information on what wines to select on a special occasion.
Continuing episodes to be aired every consecutive Friday will include topics on spa essentials, tips for traveling with families, healthy eating paired with a healthy lifestyle, five-star fitness challenge, how to care for a marine sanctuary, vacation tips for any season, destination weddings, memorable proposals, how to handle VIP guests and how to create fun games for families.
The show was conceptualized as an insider’s guide to make hotel knowledge and experiences more accessible to listeners who are also guests of the four Shangri-La Philippine hotels and resorts. In the Philippines, radio as a medium continues to be a popular choice, with Radio High 105.9 FM enjoying a big chunk of listenership among urban professionals and frequent hotel guests.
“On behalf of Shangri-La Hotels and Resorts in the Philippines, we are delighted to partner with Radio High 105.9FM for this extraordinary project,” said Reto Klauser, area manager and general manager of Makati Shangri-La, Manila.
Inside 5-Star by Shangri-La Hotels and Resorts in the Philippines may be accessed via http://bit.ly/YU45py for live streaming.
Published in the Sun.Star Cebu newspaper on May 01, 2013.