Super Metro expands in west Negros-A A +A
Tuesday, August 27, 2013
SUPER Metro, the new hypermarket format of the Metro Retail Group, recently opened its third outlet in three weeks, this time in far Talisay City, Negros Occidental as anchor store of Ayala Mall’s District North Point.
It followed the opening of Super Metro Bogo City in northern Cebu last July 23 and Super Metro Lapu-Lapu City in Mactan Island last Aug. 6 with two more following soon in Cebu and later in the year in southern Luzon and in the Visayas.
The latest is the sixth store of Vicsal Development Corp., the holding company of the Metro Retail Group, with the Ayala Malls, a business relationship that started in 1995 with Metro Department Store and Supermarket at Ayala Center Cebu.
Metro stores also anchor other Ayala Malls as Market Market in Bonifacio Global City, Marquee Mall in Angeles City, Alabang Town Center, and The District in Imus, Cavite, part of more than the 15 stores the Metro Retail Group also operates in Cebu and in
the cities of Legaspi, Lucena, Manila, Pasay and Tacloban.
The new Super Metro in west Negros occupies a selling area of 3,250 square meters space within a footprint of 5,000 square meters, plus 250 parking slots available for the convenience of Super Metro customers.
It is expected to change the shopping behaviour of Negrenses, especially to those in the Talisay who would rather pick and buy the goods they need with less hassle, as well as those living in the adjacent cities of Bacolod and Silay and beyond.
A hypermarket like Super Metro is a retail concept that is a mix of 60 percent groceries and 40 percent general merchandise, according Cesar Jose Jesena, vice president for marketing and retail development of the Metro Retail Group.
“Super Metro is meant to satisfy customers with all their routine shopping needs in just one trip,” he quipped, adding “Super Metro promises super finds, super prices, super shopping.”
With three decades of experience in retail operations, Super Metro shifts customers’ orientation from traditional shopping to alternative and more comfortable modes in a compact setting to meet the demands of modern-day living, noted Jesena.
This is the idea behind the establishment of Super Metro in the cities of Talisay, Bogo and Lapulapu.
“It allows customers a great degree of convenient shopping that offers spacious selling areas, brightly-lit displays that carry products consumers would need most, and strategically arranged merchandizes conspicuously tagged,” Jesena said.
Published in the Sun.Star Cebu newspaper on August 28, 2013.