Isuzu Cebu celebrates 15th anniversary-A A +A
Thursday, August 29, 2013
ISUZU has always been about performance and power.
Now on its 15th year of service in Cebu, the Isuzu Cebu Inc. (ICI) is planning for better high-brand equity and durable reliable cars and services for its three branches in Mandaue City, Cebu Business Park, and Talisay City.
Even with the competition, Isuzu remains as one of the giants in the Philippine automotive industry. As it marks a milestone with its 15th anniversary, Isuzu promises an increase of sales this year. They are also set to become more aggressive in the
coming years, in order to have a long-term brand recall on the minds of the buyers.
ICI is a subsidiary of Isuzu Automotive Dealership Inc. (IADI), which is owned by Ayala Automotive Holdings Corp.
In addition to its existing dealerships in Cebu, Bohol and Iloilo, ICI is set to expand and add three more in the Visayas and Mindanao area. There are also plans of relocating the Cebu Business Park branch to a bigger one at the North Reclamation Area.
Isuzu will also launch the all-new Isuzu D-Max 2013 in September. (Josame Israel, STC MassCom Intern)
Published in the Sun.Star Cebu newspaper on August 30, 2013.