Wine and liquor shop expands in Cebu-A A +A
Sunday, September 1, 2013
WHO would think that a 21-year old heads a chain of liquor stores that is starting to take over the country? Don’t underestimate this young owner who already has four branches in just seven months.
European Wines and Liquor is among the newest players in the liquor industry that has finally set its foot in Cebu last July 30, 2013.
This is a boyfriend-girlfriend business tandem that started in December 2012, with Shaneich Chen and Kendrick Chua. The couple originally started to organize events.
When their schedules got too packed, they decided to venture into liquors instead.
That was the beginning of their liquor store, with the help of Chen’s father.
Despite being such a young entrepreneur, Chen admitted that she’s very hands-on when it comes to their business. She said that she does the interior design of every branch and also interviews every employee that they hire for their chain.
“Not everyone is given the opportunity, so grab it,” Chen added.
They guarantee the authenticity of their products, as they source their bottles from official distributers. Chen noted that she knows all of her bottles like the back of her hand since she spends her time in their warehouse checking their products.
For their Cebu branch, European Wines and Liquor partnered with Cebuano entrepreneurs, Steven and Kevin Go. However, this branch is not the last of this fast-growing liquor store. They are aiming for 18 branches this year. They’re now eyeing on Davao to open within two months. Chen is also hopeful on opening two more branches in Cebu, especially when the Queen City of the South and its market are growing.
European Wines and Liquor in Cebu is located at F. Cabahug Street, Mabolo, Cebu City. (ADO)
Published in the Sun.Star Cebu newspaper on September 02, 2013.