A bite of apple-A A +A
Saturday, October 12, 2013
WHEN an apple fell on Newton’s head, did he ever think of the fruit as something powerful? Perhaps, because it led to the discovery of the universal law of gravitation. Physics is another story but the “coincidental” medium that is apple, turned out to be, ahem, a behemoth, a catalyst of modern technological revolution. Talk about being powerful.
For Steve Job’s sake, did you know that Apple recently unseated Coca-Cola as the most valuable brand in the world? The killer name took the global electronic consumerism by storm. Of course, it didn’t miss the booming economy down south.
Aptly positioned at the vibrant technology hub in the metropolis is an Apple Premium Reseller (APR), which houses the coveted Apple items for the techy market.
The iCenter at the Calyx Centre in Cebu IT Park (formerly Asiatown) in Cebu City opened its doors to the public just this July to bring in technology to Cebu the Apple way. The newest outlet is the third installment within the city following that in the University of San Carlos-Technological Center in Talamban and the pioneer branch at The Crossroads Mall in Banilad. Outside Cebu, iCenter is carried in Iloilo and Tacloban.
It’s a digital retail experience at iCenter. Macs, iPads, iPhones, iPods, other Apple gadgets and accessories are spread inside the 200 square meter space for consumers to delight with all their hearts and pockets.
Most people know that Apple is The Brand so a daily influx of tech aficionados, nerdos and even grannies at the store is not that news at all. What determines iCenter from the rest of Apple players in the local setting is its signature customer service.
“By customer service, we mean there’s more to the friendly assistance of our tech sales experts. It’s not all about selling. It’s about making the most of selling,” emphasized iCenter vice president for retail Bryant Yu.
Where were you when all of your friends were updating their iPhones and iPads to iOS 7 like crazy? Where else but updating yours too; taking a snap of the download, bragging it on Facebook and tadaa! You’re in! But actually, you updated because everyone was doing it.
How about walk in to iCenter, interact with their free discussions and explore your iPhone beyond its cutesy interface?
At the second floor of iCenter is a brand new 10-seater training room decked with facilities and equipments for (yes, free) group workshops, seminars and meetings in an intimate scale on how to maximize Apple product usage to the extent of everything—from learning the basics to advance usage, specific software, productivity and creatives. This gig is not even a standard among Apple stores.
The techno hub offers these open-to-all crash courses every Friday to involve consumers and users in the whole Apple ecosystem in Cebu. The Pro series trainings, which tackle level up lessons such as the role of Mac in photography and other creative fields, are on Wednesdays depending on the resource speaker’s availability.
For people who want it private, can pay an hourly fee for a one on one session and in return, they can love their Apple like never before.
And it doesn’t stop there. Upon purchase of any Apple gadget at iCenter, the customer gets to consult (again, for free) a service dude for an hour and just talk about anything related to the device.
“Cebu has already identified a niche audience for Apple even some six to seven years ago prior the revolution. The market eventually matured.
Cebu wants to be in the bandwagon not because it’s a status symbol but because gadgets are now communication necessities.
Apple has influenced the pop culture, a lot. There really is a demand for trainings,” Yu explained.
Published in the Sun.Star Cebu newspaper on October 13, 2013.