A homegrown Christmas-A A +A
Friday, December 13, 2013
HOMEGROWN coffee brand goes homegrown all the way.
“What are you passionate about?” asked Bo’s Coffee chief executive officer Steve D. Benitez. “Travel and coffee,” the entrepreneur answered his own question which was actually posed as a challenge.
Benitez had a dialogue with the media over cups of fresh brews and sweet cheats inside the homey ambiance of his other outlet in Banilad Town Center. Benitez discussed the potential of Philippine coffee and all things homegrown plus the exciting changes that are underway for Bo’s Coffee.
In collaboration with social and cultural enterprise Anthill Fabric Gallery, Bo’s Coffee launched its limited edition of Coffee Origins Patch Tumblers, a delightful Christmas offering in three separate designs boasting the Filipino pride.
Featuring the fabrics from where Bo’s Coffee sources its 100 percent Arabica beans, each tumbler is a certified blend of local culture and talent, carrying the stories of weavers and artisans from indigenous communities across the board.
The featured fabrics include the Paracelis, Bontoc, Kinan-ew and Abra patterns from the Cordillera regions of Sagada and Benguet; the Abada Pinanggabol made of abaca or hemp, woven by the Daraghuyan-Bukidnon tribe from Mt. Kitanglad; and the famous T’nalak created by the dream weavers of South Cotabato, a link to the origins of Mt. Apo and Mt. Matatum.
The tumblers, which are redeemable until March 16, 2014, are up for grabs via Bo’s Coffee’s Christmas Cheer Card. Customers must collect 12 stickers at every minimum purchase of P250 at any Bo’s Coffee shop nationwide until Jan. 15. Or top up cash instead after accumulating four to eight stickers and bring home that tumbler for a cause.
“This joint effort is a preservation of local coffee and a revival of ‘dying’ homegrown skills such as weaving. Bo’s and Anthill are on the same page.
The goal is to make Philippine coffee sexier,” Anthill co-founder Anya T. Lim related.
As Bo’s Coffee embraces its homegrown identity this holiday season onwards, fans are assured that social procurement and passion for local culture remain as integral parts for the company’s future endeavors.
“We are looking forward to additional partnerships with other social enterprises for a significant impact on the society. For me, success starts if you can take others with you,” Benitez was confident.
Published in the Sun.Star Cebu newspaper on December 14, 2013.