iStore launches iPhone 5s and 5c

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Sunday, January 12, 2014


TWO of the most awaited Apple devices of 2014, iPhone 5s and 5c are now available at all iStore branches in the Philippines.

The iPhone 5s is Apple’s “most forward-thinking smart phone,” the first in the world to have 64-bit architecture for desk-top class speed in the palm of the hand.

It is the first phone to have Touch ID, which allows the user to safely unlock their phone using a fingerprint scan. The all-new 8 megapixel iSight camera features a larger aperture and a new, larger sensor for better sensitivity and low-light performance. It introduces the True Tone flash, the world’s first, that adjusts color and intensity for over 1,000 combinations to make photos taken with a flash appear more natural.

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With up to twice the CPU and graphics performance, almost everything on iPhone 5s is faster, while delivering optimum battery life. iPhone 5s has a metallic finish in
gold, silver or space gray.

The iPhone 5c is built on a foundation of features people are already familiar with, like the 4-inch Retina® display, fast performance of the A6 chip, and the 8 megapixel iSight® camera. iPhone 5c comes with more LTE bands than any other smartphone in the world, and a new FaceTime® HD camera. This iPhone features an all-new design crafted from a single, hard-coated polycarbonate body with a steel reinforced frame. The steel frame holds the internal components and also doubles as the phone’s multiband antenna.

The iPhone 5c comes in blue, green, yellow, pink, and white.

Both the iPhone 5s and 5c operate on iOS 7, the most significant operating system update since the original iPhone. (Mary Angeli Bas, STC Mass Comm intern)

Published in the Sun.Star Cebu newspaper on January 13, 2014.

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