BMW is 12th best global brand-A A +A
Tuesday, January 21, 2014
BMW has been named 12th in Interbrand’s list of the 100 Best Global Brands in 2013.
According to the Interbrand report, “The brand (BMW) topped US luxury auto sales for the year, and increased car sales 40 percent in the Chinese market. Sustainability and urban mobility are a huge focus for the brand, which is evident in the upcoming launch of the BMW i3 model. Mobile apps are supporting its vision for urban mobility, including Chargepoint, which shares information on electric vehicle charging stations.
Its flagship London showroom for its i series of electric and hybrid vehicles, located on the city’s exclusive Park Lane, underlines how BMW is positioning its new range at the premium end of the market. BMW projects that the US and China will be its largest markets for electric vehicle sales, followed by Europe. Much depends, however, on how quickly China’s government can provide an infrastructure for EVs. BMW enjoyed a halo effect from sponsoring the London 2012 Summer Olympic Games, paving the way for its 2013 “Designed for Driving Pleasure” campaign. BMW’s 360-degree Olympics platform included providing vehicles and bicycles, first-time sponsorship of Team USA, and an on-site brand pavilion—a significant commitment that helped lead to the brand’s biggest year to date. As pure driving pleasure and car ownership become less of a demand driver, BMW must meet consumers’ evolving needs while fending off traditional competitors and new entrants such as Tesla.”
Since Best Global Brands launched in 2000, this annual look at the world’s most valuable brands has been one of Interbrand’s most important commitments to the promotion of brands as key value creators for business and society. In 2010, the brand valuation methodology was the first to be certified as compliant with the requirements of the ISO 10668 international standard for monetary requirements for brand valuation.
In Cebu, BMW is officially distributed by Autowelt Inc., a member of the Gateway Motors Group of companies. One can visit its showroom located at Nivel Hills Lahug Cebu City.
Published in the Sun.Star Cebu newspaper on January 22, 2014.