Lee Jeans celebrates 125 years of craftsmanship in Sinulog

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Thursday, January 30, 2014


EVERYONE is challenged to think way out of the box and explore the endless possibilities that their curious minds can bring them. Curiosity breaks boundaries, and can even take you places; which is the reason why Lee headed to Cebu to take part in the grand Sinulog festivities.

The Lee DIY Denim Craftsmanship Workshop first made a buzz on October 16, 2013. Works of the chosen Manila creatives were featured on display at the Lee Denim Exhibit during Philippine Fashion Week, October 25, 2013. With the celebration of Sinulog and for being one of the key cities of the country, Lee set their sights on Cebu to host the second leg of The Lee DIY Denim Workshop.

Cebuanos, stay curious; as Lee is taking the DIY Denim Workshop to Cebu to jumpstart Lee’s celebration of 125 years of Craftsmanship. The festive and colourful celebration of Sinulog attracts foreign and local tourist making Cebu one of the hottest places to be in this season. Lee plans to join in the fun and invite members of the media to party with them at The Penthouse on Jan. 18, 2014 for the Denim DIY Workshop.

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Lee is curious as what Cebuanos can offer that they invited talented key influencers and provide their unique stylings to one of the Lee Originals, the Bib Over-Alls. 2014 is the celebration of Lee’s 125 years of Craftsmanship and the brand joins the local festivities to celebrate the unwavering curiosity for denim innovation. Lee poses the challenge to Cebu key influencers to reinvent the look of the classic Lee Original.

The Cebu brand influencers were composed of Doyle See, Uzi Emperado, Mique Yapching, Nick Automatic and Andre Chang.

Published in the Sun.Star Cebu newspaper on January 31, 2014.

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