Firm donates motorized bancas to fishers

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Tuesday, March 4, 2014


MAXXIS Philippines, formerly known as North Trend Group of Companies, started its 2014 corporate social responsibility (CSR) program with its “Help the Fishermen to Fish” project.

On Feb. 16, 15 fishermen from Barangay Tapilon, Daanbantayan, Cebu, whose fishing boats were destroyed by super typhoon Yolanda in November last year, each received a brand new 16-foot banca complete with motor and fishing nets.

“We want to give a hand up, not a hand out. We want the fishermen to be self-reliant.

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This is important for their dignity. We want to help with no strings attached. All we ask of these folks is that they help protect the sea, help rebuild the corals and practice sustainable fishing methods. We worked with Clayton and Joji Tugonon who allocated a portion of their furniture export business resources into the making of these beautiful and master-crafted bancas and who diligently searched for these deserving recipients,” said Jeffrey Ang, Maxxis Philippines chief executive officer.

The turnover ceremony was held in the neighboring San Remegio town where the fishermen were assigned a banca through a draw. The fishermen then, installed their outriggers on their bancas.

A prayer of thanksgiving and plea for safety and abundant fishing and an oathtaking with a promise to protect the sea followed.

“This is part of the Maxxis Cares initiative. Together with Maxxis International, our employees and customers, members of the Maxxis family circle, this is one way we can give back. More bancas are being constructed, as I speak, so we can help more fishermen. More plans are in the drawing board. We will be working with reputable persons and organizations to make this happen. Seeing the fishermen cry and hearing their ‘salamat kayo (Thank you very much)’ affirms why we are doing this. This is just the beginning,” Chief finance officer Emily Quilacio said.

Published in the Sun.Star Cebu newspaper on March 05, 2014.

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