Utzurrum: Fashion that’s fabulous and friendly-A A +A
Wednesday, April 23, 2014
THE entry of one of Britain’s hottest fashion brands F & F augurs well for our country’s place in the highly-competitive fashion industry in Asia. Indeed, Store Specialists Inc. (SSI) an aggressive, local fashion ambassador, continues to bring these brands closer to home.
Recently, SSI launched this line at Ayala Center’s Expansion site, with no less than F & F’s managing director Marcus Chipchase and SSI’s executive vice president Anthony Huang, in distinguished attendance.
Executive vice president (EVP) Huang reiterated in his welcome speech “SSI’s vision has always been to bring international brands closer to home, and tonight, we’re very happy to be here in Cebu, to launch the British line, F & F.”
As an introduction to the brand, owned and operated by mega multinational retail chain, Tesco, director Chipchase added: “F & F offers a broad range of affordable as well as fashionable apparel for the entire family. Highlighted by its supreme quality, spot-on designs, and practical price ranges. We have made the Philippines our next stop after over 1,600 locations worldwide, where it has received enthusiastic response.”
Established in 2001, F & F has been known to create high-end looks, with low-end prices, which give their products popular appeal, without compromising integral quality, design exclusivity and value for money.
Prior to Cebu, F & F opened outlets in Limketkai Mall in Cagayan de Oro City, and Veranza Mall in General Santos City.
F & F is also found in 22 countries worldwide, spread throughout Europe, the Middle East and Asia.
If the glam crowd that sipped fine wine, feasted on gourmet canapes and brought home some pieces that night, then indeed, F & F has arrived in Cebu!
The Lenten veil of somber mood has been lifted, and in its place, the bright, promise of redemption and sanctification, is now with us.
“The Son of God became Son of Man so that the sons of men could become Sons of God.” By His crucifixion and death, this was accomplished.
“This is the day the Lord has made, let us rejoice and be glad.” Alleluia! Happy Easter to all!
Published in the Sun.Star Cebu newspaper on April 24, 2014.