First Fitness Festival in Cebu-A A +A
Sunday, June 15, 2014
Ana Melissa Ortiz
WITH the 20th anniversary of Aboitizland, Inc. this year, Pueblo Verde celebrated this
milestone with a Fitness Festival last May 31. This is part of the company’s year-long
Fitness Festival is the first of its kind in Cebu and in the country as Aboitizland partnered
with Metabolic Fitness (Metafit) in bringing health and wellness to the people. Aboitizland
has been holding a Metafit camp in The Persimmon for two years already. Being an established
program for losing weight and getting fit, it was just the perfect partnership for
The festival promotes healthy lifestyles while including fun fitness activities that can be
enjoyed with family and friends. They had three different activities: the Metafit challenge,
fitness run, and dance party. The run and the dance party were open to the public.
Participants only had to register and pay a nominal fee to join the run for 3K, 5K, and 10K.
There was a fitness fair exhibit where fitness organizations and gyms offered deals on
Clifford Academia, commercial business unit manager of Aboitizland, Inc., said that the
company’s commercial developments have placed wellbeing and health at the core, which is the
reason they conceptualized the Fitness Festival.
“This is also a fitting compliment to the outlet brands that we have here,” Academia added.
The response of the public to the event has been good and a lot of people have expressed
their interest in joining. With the success of the Fitness Festival, people can expect more
fitness activities from Aboitizland.
Published in the Sun.Star Cebu newspaper on June 16, 2014.