Men need skin care too

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Thursday, July 3, 2014

THINKING that skin care products are only for women has become passe, with many men now using products to improve the health and appearance of their skin. At the same time, although men are increasingly caring more for their skin, they also want products that they can easily incorporate into their daily routines.

“Today men are more empowered, educated consumers with a stronger eye on grooming,” said Agnes Landau, Senior Vice President of Global Marketing at Clinique. “More men are shopping for themselves, compared to a decade ago. Now, one in four men uses some form of skin care and they are looking for ‘made for men’ products that speak to their specific grooming concerns.” The brand’s line for men is designed to present men with innovative, custom-fit grooming solutions.

A facial wash that cleans thoroughly but is not drying is a basic start to a man’s skin care routine, especially one that preps the skin for shaving. A face scrub removes dead skin and excess oil and dirt for a closer shave. An aloe shave gel comforts all skin types before, during and after shaving, while lessening the chances of razor burn and blemishes. Follow with a moisturizer based on skin needs, whether for oil control, sun protection or anti-aging. The skin around the eyes needs as much care for men as it does for women, so choose an eye cream that addresses dark circles and eye bags. The Clinique for Men line specifically designed to target these concerns is available at Rustan’s in Ayala Center Cebu. JVC with PR/Contributed foto


Published in the Sun.Star Cebu newspaper on July 04, 2014.


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