Ayala Center Cebu stages Style Origin on August 2 and 3

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Tuesday, July 29, 2014


CATCH the last leg of the Style Origin Series at the Ayala Center Cebu in a two-day fashion event on Aug. 2 and 3, 6 p.m. at The Gallery of the new expansion wing.

On Saturday, Aug. 2, 37 of the country’s sought-after designers will feature their masterpieces in the Mensweek fashion show. Designers include Anthony Ramirez, Avel Bacudio, Bang Pineda, Bea Samson, Cary Santiago, Chris Diaz, Dennis Lustico, Don Sevilla, Edwin Ao, Gian Romano, Herbert Custodio, Ivar Aseron, Jaggy Glarino, James Reyes, Jeffrey Rogador, Jerome Ang, Jerome Lorico, Joel Escober, Joey Samson, Johann Manas, M. Barretto, Nixon Marquez, Noel Crisostomo, Norman Noriega, Philip Rodriguez, Philipp Tampus, Proudrace, Regine Dulay, Renan Pacson, Rhett Eala, Roland Alzate, Sassa Jimenez, Tonichi Nocom, Ulysses King, Willar Matteo, Y. Quisumbing and Ziggy Savella plus celebrity guests Jeric Teng and Kris Lawrence.

On Sunday, Aug. 3, witness the High Street Fashion Show directed by Robby Carmona, celebrity couple Drew and Iya Villania-Arellano and Cebu personalities. With the theme “Southern Sophistication,” 36 notable brands will reflect the Cebu vibe and lifestyle with classic but trendy, hip and vibrant ensembles. Participating brands include Artwork, Bratpack, British India, Delsey, Etam, Flight 001, Folded and Hung, Gems and Designs, General, Girbaud, Grind, Hot Pink, ISIS, Janilyn, Karimadon, Keds, Lady Bag, Marks & Spencer, Nautica, Nima, Original Penguin, Parfois, Petit Bateau, Rainbow, Res Toe Run, ROX, Rustan's, Skechers, Sledgers, Sperry, SWATCH, The Travel Club, Tots, TUMI, WAGW, XOXO, and Yakpak.

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Now on its fourth year and in partnership with The Philippine STAR and Starworld, and in collaboration with the country’s top lifestyle magazines Mega, Meg and Chalk, Style Origin empowers men and women with inspiring trends and focuses on the everyday fun – from funky ensembles to formal clothes that are relatable and wearable. The series kicked off last May in Glorietta and headed to Centrio Mall, Bonifacio High Street, MarQuee Mall, TriNoma, Fairview Terraces, Harbor Point, Market! Market!, Abreeza Mall and Alabang Town Center before finally coming full circle in Ayala Center Cebu.

Style Origin, a signature event of Ayala Malls, the country’s premier lifestyle and shopping destination in the country, is a series of activities that highlights music, fashion, design and lifestyle. It highlights distinguished homegrown brands, renowned Filipino designers and illustrious international labels. Through these unique lifestyle initiatives, Style Origin has cultivated each shopper’s eye for style, redefined and elevated the complete retail experience and reaffirmed that style begins at the Ayala Malls.

For inquiries and further details, visit the Ayala Center Cebu Privileges Desk, between Watch Works and Naturalizer. Follow Ayala Center Cebu at www.facebook.com/AyalaCebu and Twitter and Instagram @AyalaCenterCebu.

Published in the Sun.Star Cebu newspaper on July 30, 2014.

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