Suzuki introduces new Vitara | SunStar

Suzuki introduces new Vitara

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Suzuki introduces new Vitara

Monday, November 20, 2017

Launching of new Vitara. From left, Norminio Mojica, Shigeo Takezawa, Hiroshi Suzuki, Shuzo Hoshikura, Nobutaka Suzuki and Cecil Capacete, representing the different Suzuki divisions. (Contributed Foto)

LEADING compact car maker Suzuki Philippines (SPH) finally ends the wait with the launch of the new Vitara. Designed to match the growing automotive market in the country, the new-generation Vitara encapsulates the Suzuki SUV legacy while capturing modern design trends to target the millennial market.

With a history of more than three decades, the Vitara has been known for enhanced driving performance, and off-road capabilities.

In addition to the technological innovations, the Vitara has upgraded the heritage design of the Suzuki SUV through incorporating modern elements and making the subcompact SUV perfect for city driving while enabling Filipino drivers, specifically millennials, the individuality and personalization they look for in a vehicle.

Held at the Metrotent Convention Center in Pasig City, the Vitara launch was attended by 450 representatives from various motoring media, dealers, bank partners and Vitara Club of the Philippines officers.

“Equipped with the longest and widest dimension in its class with the best radius performance, the features of the new Vitara are aimed at providing the best value in terms of design, performance and fuel efficiency. Setting it apart from competition, the subcompact SUV allows drivers to freely express their individuality and personalize their vehicles with its wide array of colors and accessory packages,” said SPH automobile division general manager Shuzo Hoshikura.

“Through these, we believe we will enhance the Filipino driving experience, which is at the core of bringing drivers closer to the Suzuki Way of Life. Millennials can look forward to a safe, comfortable and optimum driving experience that for many years Filipinos have anticipated with the next-generation Vitara,” he added.

Modern and sophisticated design faithful to Suzuki SUV’s original styling, the exterior design of the new Vitara exudes a strong yet sophisticated presence achieved through the modernized Suzuki SUV signature clamshell bonnet. The side press lines and smooth roofline suggest a youthful, rugged look, and strong aerodynamic performance, respectively, complemented by the rear that gives off a stable look. (PR)

Published in the SunStar Cebu newspaper on November 21, 2017.

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