‘Angel’ saves displaced agents

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Thursday, December 13, 2012

CEBU City Mayor Michael Rama yesterday is thankful that an “angel” has come to save 600 call center agents from unemployment.

In a news conference, the mayor read a message announcing Amarateel Inc. as the new investor to take over Direct Access.

The mayor considers the investor as a “miracle.”


“Remember, there was a call center that ended up no longer operating and, obviously, they came to the office and a case was filed. Then, suddenly, this angel came into the picture that would like to come in and continue what was left as the term of the contract and the company is called Amara—a miracle,” he said.

Amarateel Inc. has taken over Direct Access Co. and even took the responsibility of settling the obligations of the latter.

Amarateel has also assured the Cebu City Government that it will hire a good number of the displaced workers.

Amarateel believes in the skill and capacity of the call center agents in Cebu and the city’s potential as a business destination.

The Business Processing Association of the Philippines has reported that BPO’s earned US$11 billion in 2011 and employed more than 638,000 full-time workers, about 22 percent more than in 2010.

With this, Rama says the 600 employees will be enjoying a happy Christmas.

“So they are now being paid, this is good news for the 600 because their Christmas will be a very joyful Christmas.

Last July 30, Direct Access, a Cebu-based call center, had to shut down its operations, owing 600 employees millions of pesos in unpaid salaries, commissions and overtime pay. (Rachel Anne M. Umpad, USJR MassCom Intern)

Published in the Sun.Star Cebu newspaper on December 13, 2012.

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