When the whole world watches

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Saturday, February 9, 2013


CEBU CITY - Almost 200 percent increase in live streaming views. More than 200 percent increase in live blog page views. Viewed in 121 countries.

These are just among the highlights of Sun.Star website’s coverage of this year’s Sinulog festival; thanks to the unending support of Filipinos in and outside the Philippines who found time to join and celebrate the Fiesta Señor last January through Sun.Star’s live streaming of Sinulog events.

Bert Cuyos, of Chicago but whose hometown is Balamban, Cebu, thanked Sun.Star for the live stream that allowed him to watch in real-time the novena masses held at the Basilica del Sto. Nino from January 10 to January 18.

“Salamat sa Sun.Star! Salamat sa Smart! Salamat sa modernong teknolohiya! Bisan pa sa ka tugnaw sa dapit nga among nahimutangan karon apan nabati namo ang kadasig ug kaalimuot sa Basilica ug sa Pilgrim Center!” he said.

He also greeted his relatives in Cansojong, Talisay through Sun.Star’s live blog, which allowed the revelers who failed to witness the event in person to still leave comments, greetings and even prayers.

The live blog again proved to be a powerful tool in reaching hundreds of Cebuanos around the world, with 36,404 unique visits for all Sinulog events recorded as of January 27, 2013 alone. This number translates to the number of people joining the discussion.

As to the live blog page views, or the number of times the live blog page is viewed, a 200 percent increase was recorded, with this year’s total views reaching 52,460, as compared to the 15,198 in 2012.

“Thank you Sun.Star for making this possible. I live n Long Beach, California and I'm watching now online. You're terrific! More power! ^_^” Dai Roble, from California, posted on the discussion board during the Sinulog grand parade last January 20.

Dazvany from England also thanked Sun.Star “for a superb Sinulog coverage,” saying: “We thoroughly enjoyed it here in England, UK! You warmed our hearts on a cold, snowy day!”

In Japan, Trisha O joined the celebration and was able to watch the nine-day masses held in honor of Sr. Sto. Niño, and the fluvial and solemn procession.

“Thnx Sun.Star... I was able to hear/watch the live coverage of the 9-day novena masses, the fluvial procession this morning, solemn procession and the concelebrated mass. Am so happy and contented of watching… I really missed attending/to witness the Feast of Sr. Sto. Nino. Viva Pit Señor!!!” she said.

Another Filipino, Alex Mosqueda Burias, also joined the discussion, this time from Iligan City, Lanao del Norte. “Salamat sa Sun.Star...Lupig pa namoy physically present sa Sinulog diri sa Iligan...Viva Pit Senyor...Maayong pista mga agaw,” he said.

The major Sinulog events streamed live by Sun.Star this year have reached hundreds of people in 121 countries in the world. The top 20 countries include the Philippines, USA, Canada, United Arab Emirates, Australia, Saudi Arabia, Singapore, Japan, United Kingdom, New Zealand, Qatar, Norway, Germany, Taiwan, Thailand, Netherlands, Malaysia, Ireland, Korea, and Kuwait.

With a global audience, Sun.Star’s live streaming of the Sinulog events, including the novena masses, Sinulog sa Kabataan, fluvial and solemn procession, grand parade, Hubo, and even Ronda Pilipinas, among others, has registered a total of 185,369 views, as compared to the 64,335 recorded last year.

The live streaming was made possible through Sun.Star’s partnership with the Sinulog Foundation Inc., Smart Communications, Needs and Solutions, and Basilica del Sto. Nino.

Sinulog Foundation and Basilica del Sto. Nino gave Sun.Star access to the festival highlights and religious activities, respectively, while Smart Communications allowed the website to use its Long Term Evolution (LTE) technology that made the fast uploading of high definition photos and videos possible.

Needs and Solutions, a professional photo and video company based in Cebu, fielded its personnel to help provide quality videos from the field.

The live coverage was also done in cooperation with Metrobank, University of San Carlos, and Vicente Sotto Memorial Medical Center. They provided Sun.Star space within the Sinulog parade route, giving the website team a better view of what’s happening.

Sun.Star aired the live streaming of the events on its homepage at www.sunstar.com.ph. Replays of the events can still be viewed in the Sinulog microsite at cebu.sunstar.com.ph/sinulog, which registered 55,443 visits this year, compared to the 51,878 visits recorded in 2012.

The microsite still carries news and information about Sinulog, videos and photos, and even a directory of hotels and restaurants in Cebu, among others. (Laureen Mondoñedo-Ynot/Sunnex)

Published in the Sun.Star Cebu newspaper on February 10, 2013.

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