Sun.Star joins efforts to rebuild post-Yolanda

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Monday, November 25, 2013


CEBU CITY -- Sun.Star Publishing Inc., whose flagship paper Sun.Star Cebu turns 31 today (November 25), is offering a new way for all concerned to help rebuild communities struck two weeks ago by Typhoon Yolanda.

Starting today until November 25, 2014, a portion of revenues generated through www.sunstar.com.ph will be donated to support projects aimed at building safer houses or community structures. Sun.Star is also exploring the possibility of working with reputable partners in this “Click for a Cause” campaign.

Sun.Star Click for a Cause logo

Nearly everyone we know has donated cash, food, water and other necessities to the typhoon survivors in Northern Cebu, Leyte, Samar and Panay. Others have also shared their resources, from hot meals and blankets to medicine and pre-loved toys, to welcome evacuees as they arrived in Cebu.

Sun.Star is offering a new way to help. Here’s how it works: Read our stories on www.sunstar.com.ph. Recommend these to friends in your social media networks on Google Plus, Facebook and Twitter. An increase in our website’s traffic will allow us to contribute more resources to the post-Yolanda rebuilding drive. We will also post regular updates on the campaign in a separate site devoted to “Click for a Cause,” which we will launch soon.

There is much for all of us to do.

At least 555,514 houses will need to be rebuilt, in addition to the 574,892 that will need repairs.

As of Sunday night, 241,365 persons -- more than 53,200 families -- continued to live in evacuation centers, reported the National Disaster Risk Reduction and Management Council.

A total of P13.13 billion in infrastructure was lost, including hundreds of public schools where families usually seek shelter in a calamity. Some P10.7 billion in crops, livestock and agricultural equipment will need to be recovered.

At Sun.Star, we will continue to do our best in seeking and reporting the information our communities need in order to become more resilient, so that the next natural calamity will do less damage, claim fewer lives.

But apart from committing the best journalism we are capable of, this “Click for a Cause” campaign, we hope, will drive home the message that we are one with our communities, as we face the massive and complicated challenges ahead.

It’s the least we can do, after all the years you’ve honored us with your trust and support.

Published in the Sun.Star Cebu newspaper on November 25, 2013.

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