Live streaming the Sinulog

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Saturday, January 14, 2012

REPORTING direct from the Sinulog grand parade used to be the domain of radio and television, but this year’s celebration will see many players doing real-time coverage over the Internet.

It’s not just virtual; it’s the real deal. People who go online to visit Facebook, other social media sites or the websites of major media players like Philippine Star, GMA 7, ABS-CBN and Sun.Star can view the Sinulog festivities as they happen. They may be in Manila or in the United States but they can watch Cebu’s grandest festival and the feast of the Señor Sto. Nino wherever they may be, from their computers, laptops, iPads, readers and mobile phones.

What is new in today’s media coverage of the festivities is that online viewers will have a wide range to choose from on where to get up-to-date Sinulog information in text, photos, graphics, sound and video.


While the other media organizations will be doing their Sinulog live streaming or their reporting live over the Internet for the first time today, the Sun.Star website at has been at it for four years now. While the other media players limit their streaming to today’s grand parade, Sun.Star website’s live coverage of this year’s Sinulog started over a week ago when the celebration was officially opened.

Other activities streamed live over the Internet by the Sun.Star website were the Sinulog sa Kabataan last Jan. 7 and 8, Sinulog Idol on Jan. 12, Festival Queen on Jan. 13, the solemn procession yesterday and grand parade today. The awarding of parade winners tomorrow, Monday, will also be covered live over the Internet.

Reporting was done from various locations that were the venues for Sinulog activities. (To view, go to or direct to

The website’s coverage is made possible with the support of partners, namely, the Sinulog Foundation Inc., Smart Communications and Needs and Solutions. The foundation ensured coverage venue and access; Smart provided wired and wireless Internet connection for fast upload of video; and Needs and Solutions, a professional photo and video company based in Cebu, fielded six persons to give additional quality content.

Smart assigned to the website team units of the LTE or Long Term Evolution, a mobile technology that is capable of speeds of up to 100 mbps. Smart said the LTE allows for “super-fast uploading of high resolution photos and high-definition videos.”

For additional coverage locations aside from the Cebu City Sports Center, the Sun.Star website team was also accommodated at the Sunburst Fried Chicken Restaurant along Gen. Maxilom Ave. and by Radisson Hotel that got the place for its guests.

The live streaming will continue Monday for the awarding of winners and will end with video reports on the Hubo on January 20 to mark the end of the feast of the Señor Sto. Niño.


Published in the Sun.Star Cebu newspaper on January 15, 2012.


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