Product helps development of babies in mothers’ womb
Monday, March 22, 2010
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A DISTRIBUTOR of imported baby products is introducing to the Cebu market a product that would help stimulate babies’ cognitive development even while inside their mothers’ womb.
Quirks Marketing Philippines marketing manager Anne Gretchen Choa-Uy told Sun.Star Cebu last week that the BabyPlus Prenatal Education System provides parents with the opportunity to give their babies a head start on learning.
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“It’s a good investment for pregnant women who want to stimulate their babies’ brain development. This product allows babies to be aware of the outside environment even while they are still in their mothers’ womb,” Yu said.
Studies of the product have reported that babies are alert and calm at birth and are more interactive and responsive, she said.
Quirks Marketing Philippines, a Manila-based company, is the appointed distributor of products like DwellStudio, Kaboost Portable Chair Booster and BabyPlus Prenatal Education System in the country. It extended its reach to Cebu in 2007 by tapping Toys @ Work in Banilad Town Centre and Ayala Center Cebu as its retail partner.
BabyPlus was introduced in the country last January in Manila. The product came to Cebu last month.
Inquiries
“We’ve learned that there are a lot of inquiries coming from Cebu and its neighboring provinces. Aside from this, we have also observed that a lot of women inquire online, so instead of spending much on online buying and flying to Manila just to purchase the product, we thought of bringing the product here in Cebu,” she said.
The BabyPlus unit contains a series of 16 audio lessons that resemble the sound of the mother’s heartbeat. The unit is enclosed in a fabric pouch and is wrapped around the waist.
The lessons are designed to be played for one hour, twice a day. The product is recommended for pregnant women whose pregnancy is between 18 to 32 weeks.
Although the rhythm of the sounds increases incrementally as the pregnancy progresses, Yu assured that the product is safe because the volume of the BabyPlus unit is preset at a precise and safe level.
