SM Bowling Centre Cebu has been given a fresh look to attract families, young professionals and their friends and even tourists.
Last week, SM City Cebu launched the renovated bowling facility that boasts of 28 state-of-the-art lanes, LCD monitors for score recording, “chic and urban” lounge seats, and six billiard tables, among others.
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“We want to bring bowling back to its glorious days. We aim to attract yuppies, parents and children to play together and cheer each other,” said bowling center manager Moenil Lapa.
He said the renovation of the facility was estimated to be more than P25 million.
The renovation, which was done in three phases, started in October last year. Even during the renovation, Lapa said the bowling center continued to receive a “good number of customers” and revenues have been “improving.” He did not give figures, however.
He said that among the bowling center’s top foreign customers Kuwaitis and Koreans.
Ric Camaligan, vice president for SM leisure group, said that the bowling center has been established for almost 18 years.
“This is now renovated to (support) our (desire) to come closer to the people. We want to be a place for the family, for more bonding time and a (venue) to keep (our) bodies healthy,” he said.
The SM Bowling Centre Cebu also provides bumper lanes that block off gutters, ensuring children the chance at knocking down pins at every single release. According to the SM management, this bumper bowling system builds up a child’s confidence and guarantees enjoyment.
The center will also house a bigger snack bar, locker rooms, and smoking area.
Located at the third level of SM City Cebu, the facility is open from 12 noon to 11 p.m. from Monday to Friday, and from 10 am to 11 p.m. on holidays and weekends.