Pages: Michael Aldeguer: ALA flies to Dubai

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Wednesday, August 27, 2014


OVER 450,000 Filipinos reside in Dubai. Working in the fields of construction, retail, I.T., tourism, medicine, architecture and more, our fellow Filipinos compose a huge population in Dubai.

With this backdrop, the Antonio Lopez Aldeguer Promotions has decided to launch its first-ever international event at the most populous city of the United Arab Emirates.

“The Middle East is one of the areas where we get the highest ratings every time we stage Pinoy Pride Events,” said ALA Promotions CEO/President Michael Pastrano Aldeguer.

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The foresight of the Aldeguer father-and-son tandem of Tony and Michael is bold: After organizing dozens of promotions on Philippine soil, it’s time to fly elsewhere and go global.

“Our vision has always been to bring boxing closer to the Filipinos,” said Michael, “and to showcase the talents of Filipino fighters to the world.”

If older brother Jay promotes our country via the Islands Group locally (Islands Souvenirs, Islands Stay Hotels and more), it’s younger brother Michael who’s showcasing Pinoy talents abroad, via boxing.

Next Friday, on Sept. 5, it’s the 27th edition of Pinoy Pride called “Duel in Dubai.”

The venue is the Dubai World Trade Center and three of ALA Boxing’s top names are ready to brawl: Boom-Boom Bautista fights Jose Martinez of Mexico; Arthur Villanueva tackles Henry Maldonado of Nicaragua; and, in the main event, it’s Genesis Servania vs. the former two-time world title challenger from Mexico, Jose Cabrera.

As far back as five years ago, the ALA Promotions group had planned to go international. With the Middle East, said Michael, it’s “one of the biggest continents with a great number of Filipinos and one of the regions that we first looked at.”

He added: “Considering the program’s ratings there, we feel that Dubai, distinctively being known for world-class events, is the perfect first international venue for Pinoy Pride.”

Dubai owns the world’s tallest building (Burj Khalifa with 163 floors) and the world’s largest airport. They hope to be the sports capital of our planet.

Tomorrow, Aug. 29, the One Fighting Championship (One FC) will showcase Ana Julaton and several other mixed-martial fighters in Dubai’s top MMA event called “One FC: Reign of Champions.”

The Friday after, it’s Pinoy Pride in what will be an inaugural: the first time that the World Boxing Organization (WBO) and the International Boxing Federation (IBF) will have sanctioned championship fights in Dubai.

Michael Aldeguer credits their TV partnerships with ABS-CBN and TFC-Middle East as important. Yet, he admits that it wasn’t easy coordinating the entire promotion. “The planning has proven to be challenging,” he said. “It’s a different story organizing (an event) in another place, let alone a country as huge as Dubai with an equally huge population of boxing fans. There have been numerous teleconferences, emails, and overseas calls just to put everything together.”

With the Bacolod-bred Villanueva and Servania, “they are both 100 percent prepared,” said Michael. “They have been training very hard, as both have tough opponents. Being their first in Dubai, Servania and Villanueva aim to give impressive results to the boxing fans that will be watching them live and through the worldwide telecast.”

On the TV telecast, I got this message from SkyCable top official Ronnie Pacio: “Watch Pinoy Pride 27 ‘Duel in Dubai’ LIVE and Commercial-free via SKYCable Pay-Per-View in Standard and High Definition on Sept. 5 11 p.m. Phil Time for P199 ONLY! Visit us or call 421-1818.”

I asked Michael about Rey Bautista. “Boom Boom is doing great,” he said. “He’s determined to win and give a good show. He hopes to let the Dubai crowd witness the same power he had in his first fight in the country last 2010. Right now, Boom Boom is more dedicated to his training compared to the last few years and we hope he’ll show the world what he trained so hard for on September 5th.”

From Cebu to Dubai, we take pride in the Pinoy.

(www.pages.ph)

Published in the Sun.Star Cebu newspaper on August 28, 2014.

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