Toral: Meeting Yehuda Berg

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Wednesday, January 20, 2010

Janette Toral
Digital Filipino

LAST Monday, I had the opportunity to meet Yehuda Berg during the launch of his new book, “The Power to Change Everything.”

Yehuda is known as “the people’s Kabbalist.” He shares these teachings as technology to improve everyday life. In the “The Power to Change Everything,” Yehuda examines the problematic areas of politics, religion, environment and economy and points out our most common and collective blind spots. You can view the video interview I made at


It is amazing to note that Yehuda Berg is an active user of social media. His Twitter account at has more than 20,000 followers. His Facebook account and fan page at has nearly 5,000 fans.

Click here for stories and updates on the Sinulog 2010 Festival.

I am amazed by how he is using technology to spread his teachings and inspire people from different parts of the world to learn more about Kabbalah.

The Manila event took more than three months to stage. To create awareness, direct invitations, blogs, social networks, uploading of promotional videos through YouTube, among others were also tapped. By the time of the event, nearly 700 people had registered, wanting to witness the book launch at Rockwell Tent, Makati City.

The Yehuda Berg book launching is a great example of how social media has created awareness for a lot of people who did not know of it, like me, about a specific subject such as Kabbalah on a coordinated campaign done by volunteers and interested parties.

Update on digital handshake. Last week, I talked about my effort of reaching out to those who greeted me on my birthday. When I did my count, there were nearly 500 of them and had reached out to more than a hundred so far.

What I learned for the past week is that a lot of my connections still have active Multiply accounts being promoted through their profiles. As I add and comment on their Multiply pages, I also end up updating mine with new events, blog post, and links.

All of a sudden, I have an active Multiply page again with readers commenting on what I posted.

I also found those who have active Flickr, Tumblr, and Friendster pages. The quality of interaction, however, is less compared to those who are Multiply users.

I also ended up sharing an interesting blog post made by others through my Facebook page. This made my page less about me but more of the folks I read, which is good. Hopefully in the process, it made my Facebook page more relevant and interesting as well.

I will share more about this in the weeks to come.


Toral meeting yehuda berg

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