AirAsia backs RP
Sunday, September 5, 2010
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THE Philippine Patriots have found a major backer in their quest for a second straight Asean Basketball League (ABL) title.
AirAsia recently formalized its tie-up with the Patriots in a partnership that hopefully produces another championship come February.
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The collaboration is like a marriage made in heaven.
The Patriots distinguished themselves as the inaugural champions of the fledgling league involving countries within the Asean region. They made history last season when they completed a three-game sweep of the SM Britama of Indonesia for the title.
In its own humble way, AirAsia, based in Kuala Lumpur, Malaysia, is a winner on its own, having been recently recognized as the best low-cost airline in the world today.
AirAsia has been involved with the ABL from the very beginning, acting as the official carrier of the league, which Chief Executive Officer Tony Fernandes considers as one the company's major trust.
AirAsia also has also a big stake in the Lotus team in the Formula One Grand Prix.
Tonyboy Cojuangco, co-owner of the Patriots together with sportsman businessman Mikee Romero, hopes the team's deal with AirAsia would further help boosts the airline's stocks among Filipinos and neighboring countries as well.
