PhilRice taps social media

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Wednesday, July 13, 2011

MANILA -- The Philippine Rice Research Institute (PhilRice), the country's lead agency in rice science and development, has launched pages on Facebook and Twitter to promote dialogue among rice stakeholders and serve as journalists' reporting tool.

The "Rice Matters" page is "intended to be a platform where progressive farmers, extension workers, journalists, and the general public could immediately access, post, and comment on rice-related information and issues," said Karen Eloisa T. Barroga, PhilRice' development communication division head.

The stakeholders' interactions, she said, will be useful in improving the Institute's research and development activities and the services it delivers to the rice farmers.

Barroga said the Facebook page will contain posts on PhilRice-generated information, technologies, and its advocacies while the Twitter page will primarily help the media to find sources on rice-related topics and interact with rice specialists.

On its less than a month of going up, posts at Facebook page have registered more than 24,000 hits while rice matters at Twitter listed 50 followers. Rice Matters fans also reside in other countries such as Australia, USA, and Saudi Arabia.

Furthermore, the Institute also maintains its official blog site that publishes articles complementing posts and tweets.

Johnny F. Goluyugo, reader of the blog site commented, "This is an excellent site with the growing interest on rice.... The site will also [help] bolster the Philippines' Rice Self-Sufficiency Program. Congratulations!"

Like, follow, and read Rice Matters at http://www.facebook.com/rice.matters, http://twitter.com/#!/rice_matters, and http://ricematters.wordpress.com, which are being maintained by the Institute's Development Communication Division.

DA-PhilRice is a government-owned and -controlled corporation that aims at developing high-yielding, cost-reducing, and environment-friendly technologies so farmers can produce enough rice for all Filipinos.

For more information, please visit or contact DA-PhilRice at Maligaya, Science City of Munoz, Nueva Ecija with telephone number (044) 456-0285 loc 511/512 or any PhilRice station near you. You may also visit their website at www.philrice.gov.ph or text your questions to 0920-911-1398.

Published in the Sun.Star Davao newspaper on July 14, 2011.

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