Nestle buying stations boon to coffee farmers-A A +A
Wednesday, November 30, 2011
COFEE farmers and traders have been raking the fruits of their labor through the help of the buying stations set up by Nestle Philippines Inc. nationwide.
For 25 years, Nestle has been the country's largest buyer of green coffee beans, acquiring as much as 80 percent of the entire country's coffee production.
"We are getting 65 percent of the total coffee produce in Mindanao, 25 percent from Luzon and 10 percent in the Visayas," said Art Baria, head of agri-services of Nestle.
Baria said of the total coffee produce in Mindanao, 20 percent of this comes from Sultan Kudarat.
Compared five to 10 years ago, Baria said the Philippines is producing coffee of good quality.
Coffee farmers and traders have also learned a lot from selling their produce in Nestle's satellite buying stations, as they are able to see how the company grades their produce.
"Our buying stations opened the market to farmers and they are involved in how we grade their own coffee. We also teach them how to grade their own produce as Nestle's coffee quality passed the world standard," said Rey Bongato, head of Nescafe's purchasing department.
Bongato said since 1986, the Filipino coffee farmers have enjoyed fair and transparent grading of their produce and are offered prices in line with world market prices.
"Every buying station follow the world market price and for 25 years, we would like to create shared value as we work with key stakeholders, as it also benefits the company that will lead to self-sufficiency in the coming years," Bongato said.
Christophe Sterne, executive vice president and second business executive manager of Nescafe, acknowledged the farmers for the success of Nestle's coffee brand.
"Each Robusta used in our plant is a testament to your craft to which we are grateful for. And it is our deepest desire to bring to you world-class technology so you can be successful too. Let us continue to share the success and be engaged in Nestle's vision; bringing good food, good life to Filipinos," Sterne said during the Kape-milyang Selebrasyon Tuesday.
The event was a celebration of the 25th anniversary of the Nestle Experimental and Demonstration Farm in Tagum City.
Published in the Sun.Star Davao newspaper on December 01, 2011.