Suzuki Philippines seeks to increase sales in 2012

Monday, January 23, 2012

SUZUKI Philippines Inc. (SPH) sold 93,000 units in 2011, getting 13 percent share of the total motorcycle market in the entire country.

Benedict Arreola, assistant general manager for motorcycle sales and marketing division, said for this year, they are eyeing to increase the number of total units sold, and are counting on its new model GD110 to realize their target.

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"We are eyeing to get 15 percent market share this year. If possible we can get more than 15 percent," Arreola told the media during the launching of the GD110 at the Marco Polo Hotel Saturday.

The Japanese multinational company's managing director Catalina Calderon said they have to sell around 120,000 units this year to attain the 15 percent.

Suzuki Philippines president Satoshi Uchida, meanwhile, announced that the company is growing and is optimistic of making headway again this year.

"We are confident that we will continue to grow," Uchida said. "We want to be the company that is committed to the consumers."

Last Saturday's launching was also attended by the car and motorcycle manufacturer's dealers, who were excited to see the new Suzuki model.

The Suzuki GD110 is an advanced commuter bike that will usher a new level of riding experience, as it comes packed with highly user-friendly features that even first-time motorcycle owners can easily understand.

The Suzuki GD110 also features a newly designed compact and lightweight 4-stroke engine for high-combustion efficiency, 4-speed transmission for less gear changes and simpler operation, Suzuki PAIR system for lesser emissions, high visibility meters, indicator lamps and round shaped headlamps with park light indicator lamps for enhanced safety and convenience.

The Suzuki GD110 retails at a suggested retail price of P47,900.

Also on hand during the product launching was Eiji Kobayashi, general manager of the firm's motorcycle sales and marketing division.