More stores to open at Abreeza in 1st half

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Monday, March 26, 2012


MORE concept stores are up for opening at the Ayala-owned Abreeza Mall during the first half of this year even as it encourages homegrown entrepreneurs to also put up their shops at the mall.
"We are very excited to provide Dabawenyos with new experience in fool and fashion," Luigi Escaño said in Monday’s press briefing at Cafe Laguna at the ground floor of the Abreeza Mall.

Set to open at the mall are retail and food stores that will address the "needs and wants" of the Dabawenyos.

"Because we are building the Abreeza community here, we have to provide what have not been provided to Dabawenyos," Maria Rowena Tomeldan, Ayala Land Inc. vice president and head for operations and support services.

She added that Ayala is committed "to provide the needs and wants of the community it builds," she said.

"Binubuo na namin ang Abreeza community dito a Davao. And while we bring the firsts here, we also provide the best for Dabawenyos," Tomeldan said, referring to several concept stores and food outlets that for the first time have penetrated the Davao market.

Set to open this week is Mad Hatter at the mall's third level, which specializes in crepes.

In April, Marks and Spencer will open its first store, and one of the biggest in the country, in April. It is located at the ground floor of the mall.

In May, another food outlet, Sbarro, will also open its second store in Davao City, while Dulcinea, a bakeshop, is also set for opening during the same month.

Army Navy, which specializes in burgers and burrito will also open in May.

Popular doughnut maker, the Crispy Creme, is also set to open its first store in Mindanao, at Abreeza Mall, within the year.

Mall management has also encouraged homegrown brands to take advantage of the mall's own initiative to assist them.

"We want them to appreciate the Abreeza experience," Tomeldan said.

At present, more than 10 percent of the mall tenants are homegrown brands.

Tomeldan also announced that Ayala Land will soon launch the posh Abreeza Residences, a 26-storey condominium project which is also part of Abreeza, the P5 billion, 10 hectare mixed-use development that Ayala Land is developing in partnership with Floirendo-owned Anflo Management and Investment Corp. through the Accendo Commercial Corp.

The area will house a state-of-the-art business process outsourcing (BPO) facility, a businessman's hotel called The Cocoon and the Abreeza Mall which now hosts a superior mix of over 300 merchandise brands.

The mall is now 95 percent occupied, Escano said. By the first quarter of 2013, Tomeldan said, they will launch the eight-story, 186-room Cocoon Hotel, which is now in its construction stage.

Published in the Sun.Star Davao newspaper on March 27, 2012.

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