World-class SM Lanang Premier: Reshaping malling in Mindanao

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Wednesday, April 18, 2012


IN THE preview of SM Group's rising premier mall last March 22 for its tenant partners, the country's top retailers, food chains, service centers and merchants had a first look of the soon-to-open SM Lanang Premier.

"Davao plays a pivotal role in SM Supermall's expansion in Mindanao. The opening of SM City Davao in 2001, then considered a bold and formidable move, has opened for us a wealth of business opportunities in the south," SCMC president Anna Maria S. Garcia shared in her keynote speech.

The new mall, which is located at the northern part of the city, has a total land area of 100,000 square meters. It has a four-level structure built with a modern design inspired by the origami. It has a gross floor area of almost 145,000 square meters and a gross leasable area of approximately 84,000 square meters.

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The new mall will carry some of the best features of existing SM Premier malls.

The Skygarden, which is located at the property's façade, will have restaurants amid a lush garden with refreshing water features. Inside the mall is the Flat Café, floating above the ground and offers a vast view of The Atrium. The mall’s Ground Level will house international retail brands like Forever 21, as well as key SM retail anchors, SM Supermarket, SM Department Store.

At the rear section of the mall will be a strip of restaurants both at the ground and second level overlooking the sprawling outdoor event area called The Park. Also on the second level are 6 Digital Theaters (including SM Center Stage), the IMAX Theatre, the SM Bowling Center, and the Science Discovery Center.

The mall's third floor will house the SMX Convention Center Davao, perfect for the growing MICE events (meetings, incentives, conventions and exhibitions) in the region.

Rising within the property is the Park Inn by Carlton of the Radisson Blu, which may also be accessed from the mall through a bridge way at the second floor.

All these facilities are SM's response to the growing demands not only of the Davao market but of the tourism industry and its nearby provinces as well.

The first class mall, SM Lanang Premier, incorporates green architecture and environment friendly features as part of SM’s sustainability efforts. The mall building itself takes only 40 percent of the total property with paver blocks used in the open parking area to minimize surface run-off water. It will also have the city’s first rain catchment system minimizing storm water peak flow, surface run-off and siltation.

The mall is also designed with skylights and will use LED to ensure efficient energy consumption. Park finders will also be installed at the Basement Parking to minimize carbon output from vehicles. It will also utilize recycled water for its cooling tower and for comfort room flushing.

SM Prime's biggest and first-of-its-kind premier mall development project in Mindanao, SM Lanang Premier is believed to set world-class malling and shopping standard in the region. It will re-shape the malling experience in Mindanao bringing luxury that is within reach.

Published in the Sun.Star Davao newspaper on April 18, 2012.

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