CliniCard seeking to register 500,000 clients

CLINICARD, a homegrown Health Maintenance Organization (HMO), is eyeing to enroll about 500,000 individuals to its latest service ER-Serve.

Mia Santos, CliniCard chief operating officer (COO), said they started to introduce this latest product last July 20, with more than 300 individuals already availing of the ER-Serve.

Santos said clients who availed of the ER-serve can have benefits such as emergency care worth up to P15,000, covering expenses in the emergency room. This also includes financial assistance for natural death P10,000 and accidental death and dismemberment worth P50,000.

She said the ER-Serve card is good only for one-time use for all the card holders. This product aims to reach out individuals who need health benefits, especially during the unprecedented occurrence of emergencies.

"Enjoy a variety of benefits that are designed to take away worries connected to medical emergencies. ER-Serve sets up a fund that can initially help you through a medical emergency," CliniCard said in a briefer.

ER-Serve card is worth only P1,485, which works more like a prepaid card, according to Santos. ER-Serve was also rolled out in the cities Kidapawan and General Santos last month.

CliniCard has seven branches nationwide -- Cebu City, Makati City, General Santos City, Kidawapan City, Malayabay City, Tagum City and Davao City, the main office.

For this service, Malayan Bank is their partner, Santos said.

CliniCard is among the HMOs in Mindanao that are accredited by Department of Health (DOH).

"We're the only HMO in Mindanao accredited by Southern Philippines Medical Center (SPMC)," she said.