Philippines readies export sectors for 2015 Asean integration-A A +A
Sunday, August 18, 2013
THE Philippines is gearing up to build export industries where it has competitive advantages and will enable the country exploit opportunities arising from Asean integration come 2015.
"It is important to note that the greater majority of our exports today are more and more being influenced by the dynamics of the global value chain," said Philexport president Sergio Ortiz-Luis Jr. in recent workshop-discussions on priming Philippine SMEs for the 2015 Asean integration.
Ortiz-Luis identified big-ticket items and winners such as electronics and semiconductors, automotives and machineries and consumer goods such garments, furniture and some agriculture-based product.
He said services, being largely call centers and shared services of multinational companies, are investment-driven and also form part of the global value chain.
Ortiz-Luis also cited the potential of creative industries particularly animation, movie making, book publishing and inter-active media.
He said the industry and its stakeholders aim to expand indigenous exports that utilize mainly local raw materials and make full use of the creative energies of Filipino artisans, artists and craftsmen.
These export products include fine and fashion jewelry and furniture and home furnishings.
However, the export leader underscored the bigger challenge posed by Asean 2015 in these sectors.
"We produce almost similar products with those of our Asean counterparts. But our edge can come from our workers' natural flair for design, creativity and commitment to quality and hard work," he said.
With this, Ortiz-Luis cited various programs aimed to address gaps in improving productivity and efficiency of the workers.
"This is imperative to help us comply with the regional and even global standards that are increasing in number and importance if manufacturers want to secure global markets," he said.
Published in the Sun.Star Davao newspaper on August 19, 2013.