Seminar on how to determine market set-A A +A
Friday, September 6, 2013
THE Department of Trade and Industry-Davao City Field Office (DTI-DCFO) will be conducting a half-day seminar in a bid to identify and widen the market of local entrepreneurs.
The seminar, dubbed as "Determining Your Market," is set on September 12, 1 to 5 p.m. at the DTI Conference Room, 2/F Mintrade Building, Monteverde-Sales streets, Davao City.
The seminar is open to residents of Davao City who are new in the business or young professionals, students, out-of-school youth (OSY), and overseas Filipinos workers (OFWs) who are interested to start their own business.
DTI-DCFO director Teolulo T. Pasawa said this is a chance for start-ups (entrepreneurs who are just starting up) to gain knowledge and skills on how to establish their markets.
"And the fact that this is for free, they should really find time to call up our office and be listed," he said.
In this seminar, Pasawa said, the participants will learn to figure out who are their most likely customers, or in other words, target market.
"Starting a business and think that their product/service is for everyone can spell disaster. With limited marketing budget, it is critical to know your potential customers down to the level of their characteristics and interests," he said.
The seminar will provide the participants with the opportunity to learn about the following topics:
1. Target Market Identification; 2. Understanding Your Target Market (Segmenting, Targeting and Positioning); 3. Marketing Mix and Styles; 4. Product Strategies.
Since the seminar is for free, slots are limited to only 25 participants. For reservations or inquiries, interested participants may contact Ivy M. Uy of DTI-DCFO 224-0511 (local 201 or 208) or email at email@example.com. (PR)
Published in the Sun.Star Davao newspaper on September 06, 2013.