Banana players seek new export markets-A A +A
Friday, September 20, 2013
AN ORGANIZATION of banana exporters said there is an urgent need to look for new markets once the Typhoon Pablo-hit plantations are fully recovered.
"Forty-percent of the typhoon-hit banana plantations have already been rehabilitated and we are hoping for a total rehabilitation of these areas by the third quarter of 2014. The banana will bear fruits all at the same time in typhoon-hit areas which will result to an excess in production," said Philippine Bananas Growers and Exports Association Stephen Antig in Wednesday's edition of Club 888 at Marco Polo Hotel Davao.
He said they are coordinating with the Department of Trade and Industry and the Department of Agriculture in finding new markets.
Recently, they were able to penetrate the market in the United States of America, adding that this market is still small since by the end of the year they are only projecting only 250,000 boxes of bananas that will be shipped to the US.
"The reason that we have only projected that much is because this is still a trial shipment. We still have to find out that the bananas we are exporting to the United States will be acceptable and will be competitive enough against the bananas from Ecuador," Antig said.
Their target market in the US are Filipinos who are living and working there.
If the first shipment is successful, Antig expects that more banana producers will export in the US.
"Aside from the US, we are also looking into Mongolia, Russia, and Kazakhstan. We are also considering European countries like Italy and Germany," he said.
Antig, however, said they have to conduct shipment trials in order to make sure that the bananas arrives fresh in these markets. As for Europe, the problem they see here is the distance of the market.
"If all these markets are realized we can hit $1 billion dollars in revenue," he said.
Published in the Sun.Star Davao newspaper on September 21, 2013.