Davao pomelo promoted as region's first GI-A A +A
Friday, October 4, 2013
AIMED at becoming as Davao Region's first Geographical Indication (GI), the protection, development, and promotion of Davao pomelo will be the main focus of the Department of Trade and Industry's consultative meeting with stakeholders slated Friday, 1 to 5 p.m. at Grand Men Seng Hotel in Davao City.
The Davao Pummelo Industry Association (DPIA), through DTI-Davao Region and the Intellectual Property (IP) of the Philippines, is expecting to assemble pummelo farmers and processors from Davao, South Cotabato, and North Cotabato to participate during the GI consultative meeting.
The meeting aims to inform pomelo stakeholders about this GI initiative, solicit ideas and suggestions for code of practice, present charter draft, and roll-out the roadmap.
Series of meetings and workshops have been conducted since 2012 involving appropriate private and government agencies and came up with an initial draft of the GI code of practice.
A GI is a name used for products that have distinct qualities, produced according to traditional methods, and carries a certain reputation that are all attributable to its geographical origin. Having a GI mark increases marketability of products in the global playing field.
It is seen as a powerful economic tool to create markets for local products by capitalizing on geographic origin as well as distinct traditions, rich history and cultural identity associated with it.
The goodwill generated through time by the particular quality and character of the products from a town, city, or province can be encapsulated in a symbol and used as a competitive advantage under a GI.
There are a number of successful GIs throughout the world. To name a few: Champagne from France, Blue Mountain coffee from Jamaica, Darjelling tea from India, and Gruyere Cheese from Switzerland.
For inquiries, interested participants may contact Marie Lou M. Gabiana of the IP Field Operations at (082)224-0511 local 417 or at 0917-897-7534.
Published in the Sun.Star Davao newspaper on October 04, 2013.