Philips set to promote healthy lifestyle-A A +A
Tuesday, October 15, 2013
PHILIPS Electronic and Lighting Inc. launched on Monday its corporate social responsibility (CSR) program, dubbed as Philips Simply Healthy, at Ronaldo's Restaurant in Davao City.
Philips Lighting product manager and consumer care manager Maria Nuñez told reporters that the CSR program will be running for three months from November 2013 to January 2014, with Davao City as the first recipient of the program outside of Manila.
"We will be teaching the selected community on having a healthy lifestyler and on how to sustain that lifestyle," Nuñez said.
She said they have partnered with the City Health Office in choosing the community where they will implement the program.
Nuñez said they will be selecting 25 families from the community who will participate in the CSR.
"The reason why we don't do it in the whole community is because there is an aspect on sustainability and monitoring the participating families.
There will be community coordinators who will be monitoring the families. We believe that we start with a small part of the community who can influence their neighbors," she said.
The CSR will involve three educational campaign modules on nutrition, environment, and women's health, and a community feeding program.
They have partnered with the City Government for the module on nutrition that will be set in November. They will educate the selected families on healthy eating and proper nutrition. They will also be teaching the families on what nutritious food they can cook for breakfast, lunch, and dinner.
For the second module, they have partnered with the World Wide Fund Philippines. They will be educating the community on recycling and composting and planting a vegetable garden in their own backyards. The module is set in December 2013.
In January 2014, the advocacy group of breast cancer survivors, I Can Serve Foundation Inc., will be their partner for their third module on women's health.
Through this module, Nuñez said they will be educating the women on early breast cancer detection and an awareness campaign on it. Aside from that they will also be giving topics on breast feeding and cervical cancer.
Nuñez said that after the three month-CSR program, they will check on the families if there are any improvement on their lifestyle. Families who have shown progress will be given incentives, she said.
Published in the Sun.Star Davao newspaper on October 16, 2013.