Innovations campaign to improve Filipinos’ lives

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Thursday, October 17, 2013


ROYAL Philips has officially kicked off its "Innovations that Matter to You" campaign, which encourages people from all walks of life to submit ideas on how to address three of the most crucial problems of the country today, the need for livable cities; proper nutrition for families; and easier access to quality healthcare solutions.

The Philips Innovations campaign initially kicked off in Indonesia, Singapore, Thailand, and Korea, but has been launched in the Philippines to adhere to the company's goal of providing people with meaningful solutions that can ultimately improve the quality of their lives.

Additionally, the Philips Innovations campaign in the Philippines seeks to leverage on technology as an important tool in making life better for everyone.

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"The Philips Innovations campaign is a call for people to innovate, to combine their ingenuity with technological resources, to develop health and well-being solutions that can benefit the public, especially those belonging to marginalized sectors," said Fabia Tetteroo-Bueno, country manager of Philips in the Philippines.

"As a technological innovator, we at Philips look forward to collaborating with them on making our communities safer places to live in, our families healthier, and giving our communities access to proper medical diagnosis and assessment, particularly in the area of non-communicable diseases."

Submission of ideas can be done on the Innovations campaign website www.meaningfulinnovation.asia/philippines, which is scheduled to go live on September 23. Ideas should be realistic, impactful, and should fall under one of the three idea categories given. A select panel of subject matter experts shall then shortlist six ideas that meets Philips' objective of creative positive change.

The individuals/organizations behind these six suggestions will then undergo a mentorship workshop with some of the Philippines’ respected visionaries, to further fine-tune their ideas, and make them more actionable. Philips will then select one winning idea, and implement the chosen innovation in 2014.

As a company, Philips is focused on offering innovative products and services that help improve people's health and well-being. This objective is actively supported by its three sectors -- Lighting, Consumer Lifestyle, and Healthcare.

Published in the Sun.Star Davao newspaper on October 18, 2013.

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