City prepares for 1st Davao Fun Sale

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Monday, January 6, 2014


DAVAO City is gearing up for the very first city-wide sale, aptly titled Big Davao Fun Sale, which will be officially launched next month.

Lisette Marques, chief of the City Tourism Office, said the Big Davao Fun Sale will be a month-long event that will run from March 14 to April 16 and will be participated in by major shopping malls in the city, like NCCC, SM Lanang Premier and SM City Davao, Gaisano Mall and Abreeza and boutiques of well-known local brands.

Dabawenyos, according to Marques, will be enjoying discounts as big as 80 percent during the sale in time for the annual Araw ng Dabaw celebration.

Marques bared the Big Davao Fun Sale will have a weekly sale theme.

"For example, this week will be a sale regarding active lifestyle, the following week will be about fashion, the week after would be electronics and gadgets sale," Marques said.

Music festivals are also lined up during the sale event to spice up the festival mood.

For the promotion of the month-long sale, the City Tourism Office will also partner with Cebu Pacific for the airline company to include the Big Davao Fun sale in their promotional packages.

As for future plans, Marques said they are planning to organize the sale annually.

"We want the big sale event to become a yearly activity of the city, that's why we are aggressively promoting it," she said.

The Department of Tourism, the City Government of Davao and private establishments have already pledged their full support for the event.

Published in the Sun.Star Davao newspaper on January 07, 2014.

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