Dole-Davao taps taxi firm to promote services

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Friday, January 31, 2014


THE office of the Department of Labor and Employment (Dole) in Davao Region launched on Thursday the enhanced Labor and Employment Education Services (Lees) at Dole regional office.

"We are enhancing the delivery of our educational services and materials from lectures and workshops to a technology-based approach in order to cater to more people," Dole regional director Joffrey M. Suyao said.

Dole-Davao has partnered with the R. Hao Foundation and Maligaya Taxi in this endeavor.

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Suyao said they have contracted with the company to preview 17 videos showcasing various programs and services of Dole and its attached agencies for one month in the onboard television of more than 500 taxicabs starting January 30 until the end of February.

He said the presentation will run from a 30-seconder video to a one minute and 30-second videos. It will be animated and even when there is no audio it can still be understood by the viewers because it also features text and visual animations.

Dole and attached agencies programs and services that will be previewed to passengers are: job search, Workers Organization Development Program, labor standards, Labor Law Compliance System, Dole Integrated Livelihood Program, entrepreneurship, Child Labor Free Philippines, Employees' Compensation Program, Single Entry Approach, Labor Management Cooperation, Productivity Improvement, Productivity Olympics, occupational safety and health, overseas employment, practice of profession, and skills training.

"Most of the public and even their employers are not aware of the programs and services of the agency, through the videos we hope more will become aware of our services," Suyao said, adding that they estimated around 1.2 million passengers will be exposed in the videos in the one month contract.

Aside from the videos, the agency also has audio-visual integrated modules and materials: Labor Education for Graduating Students, Labor Relations, training guide for Freedom of Association Trainers in the Philippines, Freedom of Association and the Right to Collective Bargaining: training guide and materials for military, police, and security forces in the Philippines; Handbook on Workers' Satutory Benefits in Korean 2012 edition, Employee Engagement Guide for Employers, Employment Guide for Students and Jobseekers, and Handbook on the joint Dole-PNP-Peza Guidelines in the conduct of PNP personnel, economic zone police and security guards, company security guards, and similar personnel during labor disputes.

R. Hao Foundation and Maligaya Taxi, represented by owner Debbie Tan Hao and vice president for external affairs Martin Angelo Hao, gave their full support to Dole's program.

Dole-Davao and the company also held their contract signing on Thursday.

Published in the Sun.Star Davao newspaper on January 31, 2014.

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