Firm launches new line of printers, scanners

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Tuesday, February 18, 2014


PRINTING, scanning and even sharing photos on social networking sites will be more efficient and convenient as the Brother International Corp. Philippines (BICP) launched a new line of printers and scanners Tuesday.

BICP, during the product launch at the Seda Hotel yesterday, unveiled their new A3 Inkjet Multi-Function Centres (MFCs), LED Printers and MFCs and Personal and Desktop Workgroup Scanners that are bent on providing faster printing, more efficient ink consumption and more convenient document scanning.

Mitch Calimim of the BICP product management group said the new A3 Inkjet MFCs include the MFC-3720 InkBenefit and the MFC-3520 InkBenefit which are able to print, copy and scan, fax and read USB supported gadgets. The two new A3 Inkjet MFCs feature compact design, prints speeds of up to 22 pages per minute, low energy consumption, mobile phone and Wi-Fi compatibility, InkBenefit technology and the Brother's App.

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Calimlim explained that with the InkBenefit technology, the MFC-3720 and MFC-3520 are capable of printing around 2,400 pages for black pages and around 1,200 for the colored.

"The main selling point of our new printers is the InkBenefit as it comes with the low cost per page ink yield so we are expecting that it will boom especially that we have many partner dealers here. We are expecting to have a high transition in sales here in Davao City," Calimlim said.

Brother's App, meanwhile, allows users to edit scanned pictures without the use of any photo-editing software through its outline and copy feature. Brother's App can also copy the format of notes and letters making them easier to duplicate and edit through the outline and scan and note scan applications. The note scan, Calimlim added, lets users copy or store images and documents to and from cloud-based services which include social networking and photo-sharing websites such as Facebook and Flicker.
"The Brother's App is compatible with both Apple and Android phones so users can print or scan images or documents just by using their phone. They could also use USBs, memory cards and hard drives to have their images printed or scanned," Calimlim said.

BICP also introduced new models under LED Printers and MFCs featured the HL-3150CDN, HL-3170CDW, MFC-9140CDN and the MFC-9330CDW. The new LED printers and MFCs basically have the same features with the A3 Inkjet MFCs but excluding the full A3 functions.

For the Personal and Desktop Workgroup Scanners, BICP released the DS-620, DS-720D, ADS-1100W, ADS-1600W and the ADS-2100. The ADS-2100, ADS-1600W and the ADS-1100W can be used without a computer as they have the wireless functionalities making them useful in the office environment while the DS-620 and DS-720D are mobile scanners ideal for personal use.

"We are currently playing at around the number one or number two spot in the market share in Davao City. So hopefully with the new products we will be able to maintain the first spot since we are already ranging from 40 to 50 percent of the market share in Davao City," Calimlim said.

Masao Kasagi, BICP deputy general manager for sales and marketing, in a separate interview, said: "With these new models we are trying to keep our market share on number one. In Philippine market, our market share is contributed by the 80 percent from our inkjets and 20 percent from the monochrome laser printers. Although we have a big share in inkjets, we also want to increase our market for the monochrome laser."

Published in the Sun.Star Davao newspaper on February 19, 2014.

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