Tretorn launches new collection-A A +A
Sunday, March 9, 2014
MULTINATIONAL holding company Pinault-Printemps-Redoute (PPR) recently re-launched itself with a new name and identity.
Now known as Kering, the overhaul is an opportunity to reaffirm its international dimension without losing its heritage that is rooted in France.
Under Kering are a number of luxury brands that range from Avant Garde favorites such as Alexander McQueen and Christopher Kane along with couture classics like Gucci, Yves Saint Laurent, Balenciaga, Stella McCartney, and Bottega Veneta.
Its attempt to encompass a variety of international markets has resulted in a partnership with several American sports and lifestyle brands such as casual footwear classic, Tretorn.
This season, Kering launched a limited edition line by Tretorn that resonates with Kering's newfound brand identity - fresh and vibrant, but timeless and iconic.
The collection centers on a collaboration with the archive designs of multi-talented legend, Florence Broadhurst.
Eccentric and incredibly gifted, Broadhurst was definitely way ahead of her time.
From being a professional on-stage performer, a prolific painter, and dress salon Madame, Broadhurst worked in various parts of the globe including India and Southeast Asia.
After a decade of working in Europe, Broadhurst channeled her energy in painting prolifically. Being the revolutionary that she is, Broadhurst established a widely successful wallpaper business, creating hundreds of unique and luxurious prints which reflected her flamboyant personality.
She continued to expand her market and soon began exporting in countries outside her own - refusing to retire and worked all the way up to the age of 78.
With Broadhurst's grand, romantic, and passionate hand-printed designs, Tretorn came up with a range of fun, vibrant, and ultra-stylish sneakers.
Meant for fun-loving and laidback individuals with an eye for style, the limited edition Broadhurst x Tretorn sneakers can go from casual outfits out or fashion-forward ensembles.
The footwear are available in five design varieties.
The Seksti W is made with canvas material while the Nylite W features a Twill lining, ecoOrtholite foot bed, and a non-marking rubber outsole.
Also available is the Nylite design which is similar to the Nylite W but makes use of synthetic textile as its lining. Tretorn's ode to the boat shoes, Otto was made with canvas lining for comfortability. For rainy days, the Skerry rainboots feature a Microfleece lining, molded ecoOrtholite foot bed, and nylon heel pull.
The prints come in Spotted Floral, French Fountain, Japanese Floral, Japanese Fans, Splashes, Papyrus, Horses Stampede, Ikeda, Chinese Floral, Monasterio, Spring Floral. The sneakers bear these designs or a combination of two patterns in muted pastel hues of orange, lavender, yellow, green, blue, and turquoise, as well as neutral colors like black, white, and brown.
Prints are very popular nowadays, especially with the onset of the print-on-print trend. Differentiating Tretorn's Broadhurst collaboration with most varieties is its combination of fun and quirkiness with that of elegance and timelessness. On top of the aesthetic treat, Tretorn is known for its incredibly comfortable footwear - making the sneakers perfect either for laidback days spent strolling around the city, on travel adventures, or even on busy days loaded with errands.
The Tretorn x Florence Broadhurst collection is available at Tretorn outlet at Abreeza of the Ayala Malls in Davao City.
The Primer Group of Companies, Asia's next retail giant, is the exclusive distributor of Tretorn in the Philippines.
Published in the Sun.Star Davao newspaper on March 10, 2014.