Chevron to launch new product in 3rd Quarter

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Thursday, March 20, 2014


CHEVRON Philippines, Inc. (CPI), which carries the Caltex brand, will make available the Techron Concentrate Plus, a fuel additive, in the Philippines this year.

Techron, a fuel additive based on polyetheramine, is a patented innovation by Chevron that when added to the fuel will act like a detergent bar cleaning the vehicle's engine. The additive is available in all petrol products of Chevron.

Jude C. Porras, CPI product engineering specialist, said during the CPI media briefing at the Marco Polo Hotel Davao Thursday that they will launch the Techron Concentrate Plus in the third quarter of this year.

He said vehicles that use regular fuel have a build-up of unburned and harmful deposits in vehicle engines, especially in the piston tops and intake valves, that result to poor engine performance.

Porras said when vehicle owners shift to Caltex fuel with Techron, the additive will help clean the engine.

"If they add the Techron Concentrate Plus, it will help boost the effectivity of the Techron in the fuel. It will make the cleaning of the car's engine faster," he said. The concentrate will be sold on 300ml to 320ml bottles and pegged at around P1000 to P1200.

Porras said the recommended dosage for vehicles with dirty engines is, for one full tank of Caltex with Techron one bottle of Techron Concentrate Plus should be added. For one drain cycle or a change of oil, three bottles of the concentrate should be added.

"The concentrate is best used on vehicles who do not use Caltex fuel with Techron or engines that are really dirty," he said. Once the engines are completely cleaned, Porras recommends the vehicle owner to use Caltex fuel with Techron to maintain the cleanliness of the engines.

Unlike other fuel brands that only have an additive on their premium products, Techron is available on all petrol products of Caltex, with the same concentration and no added cost.

Ning V. Ignacio, CPI assistant manager for policy, government, and public affairs (PGPA), said Techron improves the performance of the vehicles and is environmentally friendly.

Chevron presented the five benefits of Caltex fuel with Techron on Thursday at the same venue. The first is minimized power, the buildup deposits in critical parts of the engine reduce the performance of the engine, Techron helps clean theses deposits thus restoring lost power.

The second is improved fuel economy, cleaner engines burn fuel more completely allowing it to get more energy and longer distances travelled.

The third benefit of Techron in Caltex fuel is it lowers the emission. When they used Caltex fuel with Techron in a ten year old car with 117,000 kilometers on the odometer, it scored a very clean 9.2 out of a possible perfect 10 based on the intake valve deposit (IVD) rating by the Coordinating Research Council in the USA.

The fourth benefit is a smoother drive and the fifth is a much more reliable vehicle performance.

Ignacio said the product is a unique product of Chevron that will surely benefit everyone from the transportation sector to the regular vehicle owners.

Published in the Sun.Star Davao newspaper on March 21, 2014.

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