Mall's privilege card for tourists launched today

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Thursday, May 8, 2014


MINDANAO's premier shopping and lifestyle destination, SM Lanang Premier, will launch today a free membership card exclusively for tourists.

The mall's Tourist Privilege Card (TPC), dubbed as "Shop, Eat, Enjoy," will be presented to guests from the media, government, diplomatic community, and Davao-based foreign associations at a launch to be held at Archipelago 7107, at the 2nd Level of SM Lanang Premier at 4 p.m. today.

It aims to offer local and foreign tourists a unique shopping and dining experience, with special discounts and exciting promos from participating stores at SM Lanang Premier.

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The TPC is SM Lanang's initiative to attract more tourists to come, visit and do their shopping in Davao City. It had its soft launch during the Department of Tourism-initiated Big Davao Fun Sale period from March 14 to April 16. Since then, ongoing issuance of the TPC has been done at SM Lanang Premier to cater year-long to tourists, up until April 2015.

Twenty-seven tenants of SM Lanang Premier are supporting the TPC to give cardholders premium discounts and freebies on their products/services.

Among these are food tenants such as Bistro Selera, Blugre Café, Archipelago 7107 by Barrio Fiesta, Cellar de Boca, Dayaw Coffee, The French Baker, Giardino Gelato, Hog’s Breath Café, Manna Korean Restaurant, Marina Tuna, Tokyo, and Toryano’s Chicken Haus; various retail shops and concept stores – Celine, Karat World, Mags, Mossimo, The SM Store, Timberland, Juego, Crescendo, Kultura, Prestige and Meridian; and service providers – Skin Station, Rocky’s Barbershop, Benlife, and Davao Gorilla Auto Detailing.

To avail of the TPC, foreigners and Filipinos who are not residents of Davao City must register with their government-issued ID and address at the Global Pinoy Center at the Lower Ground Level of SM Lanang Premier. They can use the TPC for seven days from the date of issuance.

The Tourist Privilege Card will also be implemented in SM City Davao, which will have its respective set of participating tenants offering exclusive discounts and treats for local and foreign tourists.

Published in the Sun.Star Davao newspaper on May 09, 2014.

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