Davao's premier malls offer rewards system for tourists

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Sunday, May 11, 2014


THE two SM Malls in Davao City launched on Friday the Tourist Privilege Card (TPC), aimed at providing tourists a unique shopping and dining experience in the city's two biggest shopping malls.

In a press briefer, the TPC is a rewards card that offers cardholders discounts and promos through participating stores and restaurants in the mall.

The card is a replication of the SM Mall of Asia's TPC. The TPC in the two SM Malls in Davao City are the first of its kind outside of Manila. It had a soft launching during the Big Davao Fun Sale.

Debby A. Go, SM Supermalls assistant vice president for operations in Mindanao, said during the launch at Archipelago 7107 at SM Lanang Premier that the TPC is the malls' initiative in recognizing the increasing tourist market in the city.

"This also our way of showing support to the city's campaign in becoming one of the top shopping destinations in the country," she said.

Josiah Joseph D. Supan, SM Lanang Premier tenant relations officer, said the TPC of SM Lanang Premier and SM City Davao are separate cards since each mall has different participating tenants.

The TPC is only exclusive to local or international tourists. Applicants may visit the Global Pinoy Center at the lower ground level of SM Lanang Premier or at the second level of SM City Davao and present any government issued identification card which will serve as proof that the applicant is not a resident of Davao City. The card is valid for seven days.

The list of participating tenants appears on the card.

Mary Therese T. Lapeña-Manalo, SM Lanang Premier mall manager, said the program is a continuing campaign and they will add improvements as the days go by.

Go said they are also eyeing to roll out the rewards card in General Santos and Cagayan de Oro once the program becomes successful in Davao City.

The Department of Tourism in Davao Region, Davao City Tourism Operations Office, and the City Government of Davao, represented by committee chair on tourism councilor Al Ryan Alejandre, expressed their support to the program.

Published in the Sun.Star Davao newspaper on May 12, 2014.

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