Digital tourism boosts agribiz

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Thursday, August 21, 2014


DIGITAL tourism is seen to boost and enhance Mindanao's agri-tourism sector, a leader in the information communication technology (ICT) sector said.

National ICT Confederation of the Philippines (NICP) president Lizabel G. Holganza, who guested in Tuesday's Davao Business Forum at SM City Davao, defined digital tourism as "using technology to promote one's agribusiness as a tourism spot."

"This is something we want to push as far as the ICT sector is concerned," she said, pointing out that farmers will not only be able to gain income from their products but also from tourism services.

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She also said that most tourists nowadays are always online and agribusinesses can bank on this.

Holganza cited Thailand as an example that has utilized digital tourism in enhancing their agri-tourism sector. She said one farm in Thailand, Farm Chokchai, has successfully utilized digital tourism to promote their farm as an agri-tourism destination.

"It’s not only about enjoying a unique vacation but really understanding the framing process from the point of view of the tourist," she said.

Holganza said in agri-tourism, tourists who visit the farms will not only learn agriculture practices, but also have an authentic local experience in farming. Visiting tourists will also be able to buy the products offered by the farms.

She said since Mindanao mainly into agriculture, farmers can bank on agri-tourism that will help them to not only promote their products but also provide them added income through tourism.

Published in the Sun.Star Davao newspaper on August 22, 2014.

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