Valle Verde: Gateway to comfortable living

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Sunday, October 31, 2010


STA. Lucia Realty and Development Inc., one of the country's top property developers, has continued to show its confidence in Davao City's economy, where its target market is also growing.

Thirteen years ago, Sta. Lucia Realty launched its first development project in the city -- the posh Rancho Palos Verdes Golf & Residential Estates.

"Since then, we've never left Davao. We launched several development projects, a proof that we have been very successful here," Liezel Tuason-Magpoc, vice president for sales and marketing of Orchard Property Marketing Corporation, Sta. Lucia's marketing arm, told Sun.Star Davao in an interview.

"Before, all it took was a wall that separates the area from the outside. But Sta. Lucia has uplifted that with its fully furnished developments," she said.

Other than Rancho Palos Verdes, Sta. Lucia has five other development projects in the city -- South Pacific Golf and Leisure Estate, Alta Monte, Riverfront Corporate City, Ciudad Verde and Las Palmas.

But it never ends there. This pioneering realty company resumes ushering in better standards of living with its latest development project -- the middle-scale Valle Verde Residential Estate, its seventh in the city.

"We never stop developing. In fact, three other projects nasa drawing board na at me mga plano na in Davao City," Magpoc said during the project launch on October 30.

Located along the Philippine-Japan Highway in Panacan, Davao City, Valle Verde is a sprawling 14-hectare subdivision that features about 500 lots that range from 120 to 150 meters. It has up-to-date amenities set to uphold Sta. Lucia's credo of "convenient and comfortable living".

"Valle Verde offers a threshold to the diverse and vibrant heart of the city. It is a splendid refuge of modern luxuries and amenities poised to witness the city's astounding progression," Magpoc said.

Valle Verde is strategically located along the Philippine-Japan Friendship Highway in Panacan, with easy access to Davao City International Airport.

With an initial investment of P500 million, Valle Verde boasts of amenities that are usually found in upscale subdivisions -- landscaped entrance gate and guardhouse, perimeter wall, paved sidewalks, underground drainage system, complete electrical facilities, etc.

It will have the community clubhouse, with multi-purpose function room, pen basketball court and a swimming pool.

Valle Verde will also have a commercial center that will provide a diverse selection of shops and restaurants.

Other than its location, Magpoc said Valle Verde's edge is its affordability.

"For as low as P8,200 month, you can own a lot at Valle Verde," she said.

Development works at the site started in early October, yet they have already sold almost 50 percent of available lots.

"The market is mixed. We have the overseas Filipino workers, businessmen and professionals. The market is still growing in Davao," Magpoc said.

Davao City Vice Mayor Rodrigo Duterte has recognized the city's 13-year partnership with Sta. Lucia in providing quality and affordable housing for Dabawenyos. He said the real estate company has also become a partner "when it comes to providing jobs and income opportunities" for city residents.

"Our city, by leaps and bounds, takes the lead in commerce, trade and industry and tourism in Mindanao," Duterte said in his message during the launch.

"The launching of a new residential hub is always great news for our people. Valle Verde is another exciting addition to our city's increasing number of exclusive suburban neighborhoods and gives our people more option on where to build their homes and raise their families."

For Mayor Sara Duterte another project from Sta Lucia is "proof of the steady increase in the development of the city in terms of human resources and economic growth.

"And I am positive that Valle Verde will encourage more professionals and entrepreneurs from around the country and the world to continue doing business in Davao City," the mayor said.

For more information about Valle Verde, call OPMC Davao at 082-2219444 or Manila Head Office at (02)687-2425. (Nelson C. Bagaforo)

Published in the Sun.Star Davao newspaper on November 01, 2010.

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