Temptation of Wife still dominates ratings

MORE and more viewers are magnetized with the exciting developments in GMA's Temptation of Wife as the series continues to dominate its timeslot with increasing high numbers nationwide, according to the more widely recognized TV ratings data supplier Nielsen TV Audience Measurement.

The Kapuso Network's Pinoy adaptation of the Korean series has been garnering critical acclaim since its debut, delivering consistent high ratings not only in viewer rich Urban Luzon and Mega Manila but also across National Urban Philippines.

Based on household data recorded in National Urban Philippines from December 1, 2012 to January 4, 2013 (December 23 – January 4 based on overnight readings), Temptation of Wife registered 19.6 percent household rating, leading ABS-CBN’s A Beautiful Affair’s 18.4 percent by 1.2 points, and Kahit Puso’y Masugatan’s 13.1 percent by 6.5 points.

Using the assumption of an estimated five (5) viewers per TV household, Temptation of Wife’s margins of 1.2 points and 6.5 points translate to more than 500,000 viewers and almost 3 million viewers, correspondingly.

In Urban Luzon, which comprises 77 percent of national urban television households, Temptation of Wife made a definite win over its counterpart programs in ABS-CBN. It scored 21.9 percent household rating, 4.7 points and 9.2 points higher than A Beautiful Affair’s 17.2 percent and Kahit Puso’y Masugatan’s 12.7 percent. The gaps of 4.7 points translate to 1.6 million viewers, while the gaps of 9.2 points translate to 3.2 million viewers.

The primetime series likewise led in Mega Manila, which represents 59.5 percent of rural TV households in the country, after generating a 22.9 percent household rating, while A Beautiful Affair and Kahit Puso’y Masugatan trailed behind by 5.9 points and 10 points with only 17 percent and 12.9 percent, respectively. The gaps of 5.9 points translate to 1.6 million viewers, while the gaps of 10 points translate to 2.7 million viewers.