50 colorful years of summer and style-A A +A
Tuesday, September 11, 2012
HAVAIANAS will celebrate its golden anniversary by taking everyone through a colorful and exciting tour back to where it all started.
From September 14 to 17, 10 a.m. to 8 p.m., step into the most special -- "Make Your Own Havaianas (MYOH) 2012" -- at the Abreeza Mall's Activity Center. By mixing and matching colorful straps, soles and pins inspired by the brand's heritage, vintage fashion and golden anniversary representations, to learning the story of their much-loved flip-flop brand, Havaianaticos will truly take part in creating yet another history by making a pair that will stand for their taste and will bring happy-fashion right at their feet.
The Havainas story is told through a blaze of color and fashion, showing how havaianas paved its way for flip-flops to become a respected style in the world.
"We believe that every Havaianas pair that you own has a story to tell and all those stories combined from our fervent supporters play a big part in the brand's history. for this reason, MYOH will not just be a branding event where they can design their own pair but a gathering that will honor everything that contributed in making the brand what it is now," said Anne Gonzales, managing director of Havaianas Philippines.
In true Havaianas fashion, self expression has never been this chic with its 13 special pins that speak volumes of its heritage. The happiness, 1962, Brasilipinas, soccer ball and crown designs, among others, all trace back to its roots in Brazil. Embellish these on soles that run the vibrant spectrum of the rainbow, from pop rose to an ice violet and lemon green to the exclusive MYOH estampas sole, these all remind you of the beautiful burst of sunshine on a warm summer day.
Published in the Sun.Star Davao newspaper on September 12, 2012.