Havaianas @ 50

THANKS to our country’s tropical climate, wearing flip-flops is an all-year affair. And, when one speaks of durable and stylish flip-flops, Havaianas is surely one of the trusted brands on our list.

This year, Havaianas celebrated its 50th anniversary with the introduction of thirteen special pins that “speak volumes of its rich heritage”. They include the “Brasilipinas”, “happiness”, “1962”, “soccer ball”, “crown designs”, which trace their roots to sunny Brazil.

These most coveted pins were made available in Davao recently through the preeminent “Make Your Own Havaianas 2012” at the Abreeza Mall.

At the MYOH, Havaianaticos trooped to the mall’s activity center to embellish their favorite top and slim styles with the limited edition pins.

The custom-made Havaianas straps and soles were inspired by the “vibrant spectrum of the rainbow: from a pop rose, to an ice violet and lemon green”. In addition, the earth-toned Make Your Own Havaianas estampas were among the bestselling soles during the three-day event.

Martish Marketing owners and dynamic moms Marga Montemayor-Nograles and Tisha Ang-Dominguez, the distributors of Havaianas in Southern Mindanao, also staged a Make Your Own Havaianas exhibit which told the footwear brand’s story “through a blaze of color and fashion”.

Indeed, at 50, Havaianas has paved the way for flip-flops to become a respected style statement not only for fashionistas but for the whole family!

E-mail the author at mom.about.town.dvo@gmail.com. Visit www.momabouttowndavao.blogspot.com.